Int. Analytics Implementation Specialist with Adobe Launch/DTM experience to support web analytics reporting and Digital Marketing Campaigns for our Insura
The associate will also be tasked with reporting, analyzing and providing insights for all Online tools, Websites and Digital Marketing campaigns. The candidate will leverage expertise in areas including tracking requirement management and analytics tagging.
This individual will work across the organization demonstrating the value of data by driving the business forward through analytics and insights Responsibilities: Work with business stakeholders to understand, define and prioritize track and report requirements Establish key metrics and develop dashboards to communicate to relevant business units or project teams Define Business Requirements in order to develop analytics methodology and tagging strategy using Adobe’s tag management system Support the development and training of internal processes and documentation governing all aspects of analytics tagging, implementation, QA and reporting, including continuous improvement of these processes Ensuring that data flows smoothly from the website &app into our Analytics report suites, tools, and marketing platforms based on agreed upon tech specs Responsible for best practices when QA-ing data collection through Adobe Analytics and mar Tech platforms Conduct regular audits of digital insights implementation identifying recommendations to improve data structure and reporting Build a understanding of the Adobe Suite of tools used (Adobe Analytics, Launch, Target, Customer Journey Analytics, Adobe Campaign, Experience Platform) and their integration requirements Demonstrate knowledge on utilizing the Adobe Experience Cloud DI Demonstrate understanding of Adobe Experience Platform audience triggers and platform activation Configure Adobe Analytics report suite, non-report suite, and variable settings according to standards Proficient in HTML, JavaScript, React and other JavaScript libraries, Analytics Debugging Tools, Any Analytics Web Application Must-Haves: 5+ years of experience implementing analytics on high traffic websites 5+ years of experience in implementing and using Adobe Launch or DTM to ingest data into Adobe Analytics Understanding of database structures, tables & basic SQL statements Web development experience including knowledge of JavaScript (or any of its flavors) Experience with agile, iterative, lean product life cycle Experience with other Adobe products such as Adobe experience platform, Adobe Target, Customer Journey Analytics, Audience Manager, Campaign Classic Apply