Director, Product Analytics
Job Summary
Job Description
What is the opportunity?
In this role, you will play a pivotal role in the Avion Loyalty strategy and the day-to-day RBC Rewards program. You and team have direct responsibility for setting the strategy, roadmap, execution and ongoing monitoring of RBC Rewards performance, performance management, data and insights, as well as business and competitive intelligence.You will partner with the various LOBs, COEs, innovation teams and partners to development, manage and implement rewards and loyalty solutions. This role reports to the Senior Director Business Insights & Personalization.
What will you do?
Rewards Analytics (Data & Insights)- Competitive benchmarking of performance and strategies against traditional and non-traditional global players
- Partner with analytics COEs and Rewards business teams in campaign design, measurement & insights to optimize the marketing ROI
- Lead the analysis of client behaviour, market trends, competitive landscape to deliver data-driven insights to identify business opportunities and risks for RBC Rewards
- Lead / support all data work streams of the Loyalty Transformation program
- Lead the development and implementation of the personalization strategy with Rewards Engagement team and DNA team
- Implement the self-serve strategy to enable faster and easier data access to the Rewards business teams (e.g. Tableau dashboard, ready-to-consume data file access)
- Recruit and develop a high performing team (team of 3-5)
- Role modeling the RBC Leadership Model attributes and behaviours
- Ensure that employees understand RBC vision, as well as support and reinforce targeted behaviours that contribute to RBC goals.
- Provide focus and clarity in establishing individual goals, driving performance management, supporting career development and rewarding strong performance.
- Leverage the value in unit, department, and enterprise wide teams to develop better solutions and achieve a cross enterprise mindset.
- Accept and successfully execute change while supporting employees through the process, and keeping them focused on business priorities.
What do you need to succeed?
Must have:
- 10+ years of combined data analytics & business management experience
- Strong leadership development skills
- Demonstrated leadership and interpersonal skills
- Strong data & analytics background and experience
- Strong communication and presentation skills
- Demonstrated collaborative ability to partner with and direct a number of internal partners
- Strong prioritization and organizational abilities – able to navigate through a heavily matrixed organization
- Strong impact and influence skills
- Strong perspective of global loyalty industry inclusive of emerging trends and performance metrics
- Payments / Credit Card / Loyalty business expertise
Nice to have:
- Bachelor degree in a quantitative field such as Computer Science, Business, Statistics. MBA/MMA with a strong quantitative training an asset
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Analytical Thinking, Commercial Acumen, Decision Making, Group Problem Solving, Interpersonal Relationship Management, Long Term Planning, Product Services
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
TORONTO
Country:
Canada
Work hours/week:
- 5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-03-24
Application Deadline:
2025-04-14
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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