Senior Data Activation Specialist

Senior Data Activation Specialist job opening in Toronto, ON

This role involves connecting or extracting data, tracking, measuring, analyzing, and optimizing digital media to boost conversion rates and business performance. This hybrid working opportunity will have you working 3 days on-site downtown Toronto (TTC accessible) and will start out as a 1-year full-time, temporary assignment with strong potential to extend.

Some of the key responsibilities of the Senior Data Activation Specialist job opening in Toronto, ON may include but are not limited to:

• Lead ongoing practices and processes to deliver top-tier data science services to our clients, enhancing effectiveness and profitability.
• Define and implement short and long-term business strategies for DAI to ensure service excellence and team growth.
• Identify and seize opportunities for data-driven projects.
• Collaborate with clients and their teams to integrate DAI practices into daily operations and business practices.
• Conduct gap assessments and provide recommendations to advance organizational adoption of DAI centers of excellence.
• Develop, implement, and support methodologies, standards, and tools for analysis and data science work.
• Translate strategy into actionable implementation tactics.
• Convert objectives into digital media measurement plans.
• Lead client presentations, simplifying complex data solutions and strategies into actionable insights.
• Consolidate disparate digital data sources across Paid, Owned, and Earned Digital Media for tracking.
• Extract, transform, and load data into business intelligence platforms.
• Create dashboards in business intelligence platforms.
• Develop and deploy semi-automated Excel and PowerPoint digital reporting solutions, such as campaign performance tracking.
• Provide the Planning and Buying teams with analysis, insights, and data-driven recommendations from the reporting areas.
• Perform data mapping and enhancement.
• Create segments relevant to objectives for activation in appropriate destinations.
• Analyze and report on campaign performance using standardized ad-server attribution models.

Some of the qualifications for the Senior Data Activation Specialist include:

• At least 3-5 years of experience in Digital Media Planning/Buying and/or 2-3 years in Data Science.
• Technically proficient and capable of learning new digital and tech platforms.
• Exceptional numerical and analytical skills.
• Proven experience with Data Management Platforms (Adobe DMP and Salesforce DMP).
• Broad knowledge of Data Visualization Tools (Datorama, Tableau, Data Studio, Origami Logic, etc.).
• Ability to translate data analysis into actionable insights for various brands.
• Familiarity with ad servers and digital media practices such as CM360, DV360, Adobe Media Optimizer, Sizmek.
• Extensive experience with web analytics platforms like GA360 and Adobe Analytics.
• Strong written and verbal communication skills.
• Ability to work under pressure and meet tight deadlines independently.

Should this sound like you and be something you are interested in, please apply now for consideration as our client is motivated to have someone join the team today!