Brand Marketing Associate

Overview:

Are you ready…because we are! We are looking for marketers that want to help furnish a better life for all Canadians. Come and join the number one brand in furnishings as we look to grow our team with the best and the brightest.

Responsibilities:

The role & responsibilities of a Leon’s Brand Marketing Associate:

• Live and breathe the customer experience getting inside the head and heart of our target audience
• Own the strategic purpose, mission, and positioning of our brand
• Be driven by finding the real reason to believe and unique selling proposition of our products and services
• Set the right objectives and key results for the brand and our business
• Act as the driving force behind leading our internal and external teams on all every day and strategic initiatives
• Have end to end ownership on our integrated programs, promotions, and campaigns
• Coordinate all budgets and expenses, accountable for the measurement, results, and return

Qualifications:

To be successful as a Leon’s Brand Marketing Associate:

• Be passionate about taking on consumer problems and creating customer solutions
• An excitement for brand, marketing, and communications as a craft and profession
• Get energized by the speed and pace of the retail industry and a love for consumer products & services
• Comfort with running integrated brand equity and promotional price eventing and programming
• Exceptional communicator across all mediums with experience in building inspiring and engaging briefs
• Experience with data & measurement, interest in analytics, and a curiosity to gain insights from them
• Able to build and grow relationships with internal divisional/enterprise teams while working cross functionally within the marketing group
• Able to manage and lead external agency and vendor partners creating a ‘one team’ working environment
• Accountability for your portfolio of projects from kick off to go to market to measurement
• Always pushing innovation for the new, the next, and the never been done

Qualification and Experience:

• A university degree in business or marketing is preferred
• Experience in retail is ideal, preferably within consumer staples or discretionary product sectors
• A background in consumer-packaged goods, particularly in furnishings, sleep/mattress or appliances/electronics is a plus
• Previous experience in brand management or support is ideal

If this excites you and you’re ready to dive into brand growth in the furniture industry, we want to hear from you! Join us at Leon’s and become a part of our amazing team.