Email Marketing - Salesforce Marketing Cloud - Robert Half

This position offers an exciting opportunity to work in a hybrid environment, with periodic onsite training and collaboration.

• Execute pre-designed email marketing campaigns using Salesforce Marketing Cloud, ensuring accuracy and timely delivery.
• Maintain and follow established campaign cadences without introducing new strategies.
• Collaborate with the marketing team to deliver seamless transitions during onboarding and offboarding phases.
• Utilize CRM tools to manage customer data and improve campaign targeting.
• Analyze campaign performance and provide actionable insights using tools like Facebook Insights and Google Ads.
• Ensure all email campaigns align with SEO best practices and digital marketing strategies.
• Work with content management systems (CMS) to optimize marketing materials and web assets.
• Utilize Adobe Creative Cloud to enhance the visual appeal of marketing campaigns.
• Support social media efforts by integrating them with broader email marketing strategies.
• Provide occasional onsite training and support to ensure smooth execution of marketing initiatives.