Content Coordinator (Junior Writer), External Relations

Reports To: Manager, External Relations

This is an exciting opportunity for a motivated, adaptable individual who possesses strong writing, editing, and content design skills, along with a willingness to learn and grow. Familiarity with Adobe Creative Suite (including InDesign) and PowerPoint is an asset.

Responsibilities:

• Develop and write clear, engaging content to support the Customer Experience & External Relations team’s communications objectives, focusing on resident engagement and operational updates.
• Assist in drafting resident resolution communications to address and resolve inquiries and concerns professionally and empathetically.
• Create content for awareness campaigns aimed at informing and educating residents on company services, policies, and initiatives.

• Support the planning, creation, and scheduling of social media content on platforms like Facebook and Instagram, ensuring alignment with corporate branding.
• Monitor social media channels for resident inquiries, responding or escalating as appropriate to maintain timely and responsive communication.
• Track social media engagement metrics to help refine and optimize communication strategies.

• Use Adobe Creative Suite (InDesign, Illustrator, and Photoshop) to create visually appealing graphics, layouts, and presentations that enhance written content.
• Collaborate with team members to integrate visual storytelling elements into campaigns, social posts, and resident communications.
• Ensure that all visual and written content maintains consistency with corporate branding standards.

• Contribute to team meetings, brainstorming sessions, and project planning to support ongoing resident-focused initiatives and campaigns.
• Coordinate with internal departments to ensure content is aligned with broader company goals and priorities.
• Adapt to shifting priorities and work on multiple projects simultaneously, meeting deadlines with a sense of urgency.

• Approach all communications with empathy, recognizing and addressing the specific needs of residents in messaging and responses.
• Maintain a resident-focused mindset when developing content, ensuring clarity, accessibility, and a respectful tone in all communications.

• Stay up-to-date on industry trends, social media best practices, and new tools to continually improve content strategy and communication methods.
• Actively seek feedback to refine writing, design, and communication skills, demonstrating a commitment to growth within the role.

Skills and Requirements:

• 1 to 2 years of experience (work, internships, co-op placements, or related coursework) in content creation, writing, communications, marketing, public relations, and/or social media marketing is preferred.
• Completion of Community College or University coursework in public relations, journalism, marketing, or a related field is preferred.
• Strong writing and editing skills, with an eagerness to develop content.
• Understanding of social media platforms (e.g., Facebook, Instagram, etc.) and a desire to learn how to manage and respond to social media channels and campaigns.
• Knowledge of Adobe Creative Suite (InDesign, Illustrator, and Photoshop) is a required.
• A keen eye for detail to ensure all content delivery aligns with corporate branding.
• An empathetic approach that prioritizes the communication needs of residents in all projects and processes.
• A creative eye for visual content and the ability to produce engaging copy.
• A sense of urgency and a proactive attitude, with the ability to manage multiple deadlines and adjust priorities as needed.
• A commitment to working collaboratively within the organization and with all stakeholders.
• Bilingual Skills: French language skills are an asset but not mandatory.