Int. Marketing Analyst to design and develop a DXP/CMS platform for our higher education client
S.i. Systèmes Toronto
Int. Marketing Analyst to design and develop a DXP/CMS platform for our higher education client
Duration: 1 year contract to startLocation: Etobicoke, ON (Hybrid - 2-3x/week)
Job Responsibilities:
- Lead all web tailoring and personalization efforts and ensuring that delivered web content is relevant and appropriate for target audiences
- Oversee the effectiveness of all tailoring and personalization web interactions in delivering optimal experiences, supporting meaningful calls to action and optimizing conversion rates
- Support the definition and elaboration of user journeys and desired experiences within digital interactions
- Consult with groups across Humber in defining desired experience and journey outcomes and identifying opportunities for tailoring and adaptation of web content
- Identify and formally define experiments to evaluate and test how the delivered web experience can be further refined and optimized
- Guide the analysis and review of experimentation results and using the results to further optimize personalization campaigns
- Support and guide client groups in understanding and interpreting experiment results and providing data-driven insights into effective tailoring and personalization approaches
- Support and consult with client groups in identifying further tailoring and personalization opportunities
Must haves:
- 5+ years of experience as a marketing analyst
- 3+ years of experience in designing, developing, evaluating and optimizing personalization experiences in web DXP/CMS platforms
- Understanding of Google Analytics and SEO
Nice to haves:
- Experience designing and developing sites for Drupal 10, Drupal multisite, and Acquia Site Studio
- Experience in using VWO Personalization
Role Overview:
To support continued platform development and site migration, the DXP team is seeking a Personalization Lead. This position will play a vital role in supporting the DXP solution by supporting tailoring and personalization of delivered web content to support desired user journeys and experiences.The personalization lead will play an active role in guiding the direction of personalization of web properties, including the identification of personalization opportunities, design and development of campaigns and experiments, analysis of experiment results and on-going optimization of delivered experiences.
The personalization lead is responsible for guiding and directing all efforts at adapting, tailoring and personalizing web content for audiences. They consult with departments and groups within to identify objectives and desired outcomes. The personalization lead supports the analysis and evaluation of existing web experiences and journeys, and identifies opportunities to refine and tailor the delivered web experience to different audiences and segments within the community.They are responsible for defining, designing, testing and evaluating tailoring and personalization experiences in order to continue to refine the relevance of web content.
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