Business Development Manager

Job Description:

Full-Time; Permanent

Date Posted: March 4, 2025

Who we are…

Play is at the heart of everything we do, we host and manage many of BC’s most iconic events 365 days a year. From concerts, festivals and thrilling rides to sports, activities and community gatherings. The PNE manages and operates Hastings Park that is a multipurpose site with 7 event venues, an amusement park and a 115-acre green space with a natural sanctuary, walking paths, fishing pond and multiple cultural gardens.

At the PNE, we strive to create an environment that reflects our organization’s core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to bringing joy to our guests, our employees and our community through our mission to “Deliver Memorable Experiences”.

The PNE is a matrixed organization that serves three business units and multiple departments. The PNE’s Sales, Marketing & Business Development Department oversees the company’s sales, marketing, ticketing, and business development for all departments and business units.

The PNE is investing into Hastings Park venues and attractions and recently onboarded a new marque attraction to Playland ThunderVolt and in 2026 our venues are expanding with the addition of the Freedom Mobile Arch. These new investments along with the continued evolution of our site makes Hastings Park and the PNE a leading opportunity for live entertainment, special events and experiences.

We are looking for 2 new dynamic and results-driven Business Development Managers to drive new sales growth by identifying and securing new business opportunities in the event and live entertainment industry. Specifically, we are looking for innovative and strategic sales team members to grow the following marketings:

• Corporate groups
• Meetings &conventions
• Arts & Culture Events
• Festivals including music, arts, culture, community
• Live entertainment & premium experiences

The ideal candidate will have a strong understanding of these industries, sales strategies, market trends, and the ability to build relationships with new clients to achieve revenue targets. The Business Development Managers will report to the Director of Sales & Business Development.

• One business development manager will be focused on growing our corporate, meetings & conventions event client base
• One business development manager will be focused on growing our arts, culture, festivals & live entertainment event & experience business

• Inspires an exhilarating and fun-loving workplace
• Supports a flexible work environment
• Innovates in both concept and process
• Thrives and promotes a fast-paced sales & marketing culture
• Collaborates with all departments in a positive and proactive way

What will you do this year?

The Business Development managers have accountability to achieving the organization’s new sales targets. The duties for this position include, but are not limited to:

• Sales Strategy: Develop and implement strategies to acquire new clients and expand market share.
• Lead Generation: Research and identify potential clients in target markets, generating new leads through cold outreach, networking, and attending industry events.
• Client Acquisition: Lead the sales cycle from prospecting to closing, including presentations, negotiations, and contract discussions.
• Relationship Building: Establish and nurture relationships with new clients, understanding their business needs and delivering tailored solutions.
• Market Analysis: Continuously monitor market trends, competitor activities, and industry developments to identify new opportunities.
• Collaboration: Work closely with the marketing, facility sales and operations teams to align on business development goals and create effective sales strategies.
• Reporting: Track, analyze, and report on sales performance, providing insights and recommendations for continuous improvement.
• Target Achievement: Meet or exceed new sales targets and key performance indicators (KPIs).

• Minimum 5 years of experience in business development, sales, or a related field.
• Bachelor’s degree in business, marketing, hospitality, or a related discipline preferred.
• Proven experience in sales within the events and/or live entertainment industry.
• Strong track record of meeting or exceeding sales targets.
• Exceptional communication, negotiation, and presentation skills.
• Ability to build and maintain relationships with high-level executives and key stakeholders.
• Strong analytical skills with a keen understanding of market dynamics.
• Self-motivated, proactive, and able of working independently.
• Familiarity with Momentus or CRM software and other sales tracking tools.
• Excellent salesmanship to establish rapport with target audiences and enhance the company’s reputation.
• Ability to demonstrate problem-solving, critical thinking, and conflict resolution skills.
• Capable of thriving in a fast-paced, high-pressure environment, with the ability to multi-task.
• Availability to work events, including evenings, weekends, and holidays as needed.
• Criminal Record Check required for successful candidates.

• Demonstrate respect & kindness
• Fosters collaboration
• Models’ integrity
• Client focused
• Sales driven
• Creative & strategic

Where and when to APPLY?

Applications can be submitted via the PNE website at www.pne.ca/jobs and will be accepted until the role is filled.

Preference will be given to candidates who submit their resume/cover letter before Sunday, March 30. We look forward to hearing from you!

Additional Information

The starting salary will be based on the successful candidate’s competencies, including but not limited to knowledge, skills, experience, and internal pay structures. As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements.

If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at hr@pne.ca.