Sales Manager

We are seeking an experienced and results-oriented Sales Manager to lead our clients efforts in the traffic management and transportation technology sector, with a strong focus on selling to public sector clients across Canada. In this role, you will build and execute sales strategies, structure a high-performing sales team, and establish data-driven KPIs to grow market share and secure long-term partnerships with clients contributing to Canada's public infrastructure needs.

You will play a key leadership role in driving growth, streamlining sales processes, and ensuring our team’s alignment with company goals and industry demands. This is a great opportunity to make a tangible impact in a fast-growing industry that serves municipalities, government organizations, and other public sector entities committed to improving road safety, mobility, and traffic management.

• Develop and implement a strategic business plan aimed at acquiring, retaining, and growing public sector accounts across Canada (Source: Robert Half | Job Search Landscape 2024).
• Build and nurture relationships with government agencies, municipal clients, transportation departments, and other decision-makers in the public sector.
• Act as a thought leader and trusted advisor in traffic solutions by staying up to date with industry trends, regulatory policies, and grant/transportation funding opportunities in Canada (Source: Robert Half | Job Search Landscape 2024).
• Identify and pursue opportunities for expanding the company’s footprint in smart city initiatives, traffic infrastructure, and intelligent transportation systems (ITS).

• Recruit, train, motivate, and manage a high-performing sales team while fostering a positive, goal-oriented culture.
• Develop a team structure that clearly defines roles and responsibilities while encouraging collaboration and open communication.
• Establish regional territories and manage sales cycles for each geographic area under your purview.

• Define and monitor team goals, pipeline progression, and individual performance measures, with a particular focus on accountability and transparency.
• Leverage data analytics to track and report on sales performance, ensuring team objectives are aligned with broader organizational goals.
• Regularly evaluate sales metrics (e.g., revenue growth, client acquisition rates, contract renewal rates) and adjust plans to ensure targets are met.

• Collect and analyze market intelligence to better understand customer pain points, emerging technologies, and competitor dynamics.
• Utilize feedback from public sector clients to strengthen company offerings and create innovative, tailored solutions for various traffic management challenges.

• Coordinate closely with Marketing, Product Management, and Operations teams to ensure alignment on go-to-market strategies, client needs, and project implementation timelines.
• Provide critical customer insights to aid in the development of new products or solution enhancements.