Digital Marketing Manager

MealSuite, an Inc. 5000 Fastest-Growing Company, is a privately owned SaaS organization comprising 170+ team members across the globe, with hub locations in Cambridge, ON, Canada, Dallas, TX, USA, and Ho Chi Minh City, Vietnam. Our suite of end-to-end foodservice technology solutions helps professionals across healthcare and aging services streamline their operations, save time, reduce food waste, and meet regulatory requirements, so they can focus on what matters most: improving the quality of patient and resident care.

We are hiring an experienced Digital Marketing Manager with expertise developing mid-funnel strategies to nurture leads, drive engagement, and optimize conversions. Reporting to the Manager, Growth Marketing, you'll collaborate with a high-performing team to oversee digital marketing efforts, balancing technical expertise, strategic planning, and creativity.

The ideal candidate is a proactive and strategic thinker who excels in click funnel marketing, particularly email campaigns, and takes ownership of digital marketing databases and campaign strategies to drive growth. They combine a strong analytical mindset with the ability to quickly act on data and insights to optimize campaigns and achieve company objectives.

A day in the life as a Digital Marketing Manager:

• Develop impactful and results-driven digital marketing and remarketing campaigns in collaboration with team members in sales and marketing
• Analyze performance of digital content and campaigns and make optimization recommendations
• Execute search engine optimization and paid advertising campaigns
• Develop and execute email nurture campaigns for various segments to meet growth goals of retention and upsell
• Own digital platforms and digital databases, including contact mapping, automation, and integration across CRMs and marketing automation tools
• Work closely with the marketing team and subject matter experts to transform demographic research and audience behaviour insights into effective mid-funnel marketing and retargeting tactics

In the first six months to a year, you’ll be successful at reaching these milestones:

• Create and implement a digital marketing strategy that encompasses all digital touchpoints with a focus on mid-funnel activations and retargeting
• Assess performance of current digital tactics and digital platforms, making recommendations for an effective end-to-end tool set that will allow for continuous reporting of key performance indicators
• Analyze the lead capture process and implement improvements

If the below describe your knowledge, experience and character, this role could be for you:

• I gained my knowledge through 5+ years of professional experience and a Bachelor's degree and/or postgraduate certificate in marketing, business, analytics or related field
• I possess advanced knowledge of CRM and marketing tools, including Salesforce, Intercom, HubSpot, PlanHat, Salesloft
• Advanced knowledge of Google Analytics, UTM tracking, and SEO strategies to optimize performance and traffic
• Bonus qualifications include Google Analytics 4, Google Ads, and SEO/SEM certifications from industry leaders like Moz or SEMrush
• Expertise in developing and executing remarketing, conversion tracking, and lead nurturing strategies, with a proven ability to leverage UTM tracking to optimize customer journeys
• I have exceptional written and oral communication skills, with the ability to clearly and transparently explain complex digital strategies to diverse audiences
• I have high emotional intelligence and a proven ability to build strong team relationships, exhibit self-awareness, and adapt to challenges
• Bonus points if I possess an understanding of marketing to senior living healthcare communities
• I’m willing to occasionally travel and have a valid passport and no travel restrictions that limit my ability to cross the border between Canada and the USA
• I love to be directly involved in projects and initiatives that offer continued learning and endless opportunity to express my ideas and build my leadership skills

We know imposter syndrome can be REAL when applying for a new role, but please don't let the confidence gap prevent you from taking a leap and applying for your dream job. Your future self will thank you!

More to love about working at MealSuite:

• We are passionate people that care about others. The heart of what we do comes down to our mission to Deliver smiles and satisfaction to the continuum of care through an all-in-one foodservice management technology. Learn more about what we do here.
• We’ve built a progressive culture that values teamwork and innovation. We listen to all voices and entrust team members with tasks that make a significant impact on the communities we serve.
• We’re growing sustainably. A career with MealSuite offers the innovation and agility of a startup matched with the stability of an established company in a growing industry.
• We take care of our employees too! Here are just a few of the great things we offer:
• Unlimited paid time off – yeah, you read that right! We trust our employees to build their own version of balance so they can feel rejuvenated to bring their best every day.
• Healthcare benefits – extended health, vision, dental, and paramedical coverage, critical illness, life and disability insurance, travel medical insurance, and access to Teladoc medical experts.
• Hybrid flexibility – we value the collaboration, mentorship and learning that come from physically working next to one another, as well as the benefits that remote work can offer.
• Work-life balance – this is supported by the fact that more than 90% of current employees agree that their leader supports their wellbeing.
• An inclusive workplace – women account for 53% of our employees and 58% of people leaders.
• Participation in our equity program – we’d love for you to share in MealSuite's success as we continue to grow!
• Opportunities for career development and advancement – we support our employees in pursuing and achieving their professional goals.
• Purposeful work with a positive community impact – more than 90% of our North American employees agree that the company’s purpose aligns with their personal values. Learn more about our values at MealSuite.com/Careers.

This role will require you to work in our office located in Cambridge, ON, up to 2 days a week. More than an hour away from the office location? Apply anyway, and we can talk through your options!

Have we got your attention? Great! Here’s what’s next:

Apply today with your resume and answers to our application questions.

If there’s a delay in our response, please don’t think we’ve forgotten about you. We may be taking our time to thoroughly review each candidate before deciding who to interview.

We want to ensure that every qualified individual has an equal opportunity to work with us. If you require accommodation to our application process, please contact hr@mealsuite.com.