Team Lead, Content Design

Job Summary:

This involves content governance, planning, creating, and managing content, as well as analyzing its performance.

You are a collaborator who skillfully oversees a team of creatives and balances administrative tasks alongside your editorial duties. You’re never short of ideas for improving existing content, and you’re always on the lookout for content gaps that need filling.

Duties & Responsibilities:

• Lead content design and implementation strategy for multiple platforms, including Porter’s website and mobile app to ensure business requirements are being met.
• Develop and evolve content governance, processes and workflows.
• Shape and structure the architecture of content based on user-centred design principles.
• Collaborate with designers, UX researchers, product owners and the larger content team to create content that is usable, understandable, and respectful for diverse audiences, considering various needs and perspectives from the outset of the content development process.
• Manage and maintain copy decks, including internal stakeholder revisions, legal/compliance feedback and accessibility copy.
• Coordinate content intake and production, track progress, and ensure deadlines are met.
• Provide coaching and guidance to content designers and writers to assure that their content is engaging, relevant, and aligned with the brand voice.
• Encourage a continuous improvement mindset in content team members.
• Implement SEO best practices to ensure all content ranks well and demonstrates an understanding of its target audience.
• Perform regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience.
• Track key metrics (engagement, traffic, conversions) and use data to refine content strategy.
• Conduct research: analyze audience behaviour, industry trends and competitor content to inform content strategy.
• Actively engage in Porter's Safety Management System (SMS), including reporting hazards and incidents encountered in daily operations; understand, comply with, and promote the Company Safety Policy.

Behavioural Competencies:

• Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.
• Teamwork: Working collaboratively with others to achieve organizational goals.
• Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers).
• Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.
• Results Focus: Focusing efforts on achieving high quality results consistent with the organization’s standards.
• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.
• Exemplifying Integrity: Treating others fairly, honestly, and respectfully, furthering the integrity of the organization and its relationships of trust with team members and the broader community.
• Inspiring Others: Energizing and inspiring others to strive for excellence and commit to common goals and purposes, creating a sense of self-efficacy, resilience, and persistence in followers.
• People Leadership: Assuming a leadership role in helping others achieve excellent results.
• Leading Change: Recognizing the need for change, being open to new ideas and methods, and championing transformational change within the organization and beyond.

Qualifications:

• A bachelor’s degree in English, Journalism, Communications, or similar field
• At least 3 years’ experience working as a content strategist, content lead or manager
• Proven leadership skills and experience
• Exceptional writing and editing skills (particularly UX writing expertise)
• In-depth knowledge of digital/mobile and user experience
• Understanding of user-centred content design
• Excellent organizational skills
• A knack for creativity
• Experience using content management systems and analytics tools (example: Contentstack and Google Search Console).
• A strong grasp of UX and SEO best practices
• Some knowledge of web design, including HTML and CSS

Company Description:

Headquartered in Toronto, Porter is an Official 4 Star Airline® in the World Airline Star Rating®. Visit www.flyporter.com or follow @porterairlines on Instagram, Facebook and X.