[ref. p90984316] Toronto - Marketing Director, Segments
Job Summary
Job Description
What is the opportunity?
As the Director of Marketing – Segments, you will lead the full-funnel marketing strategy to engage one of the fastest-growing customer segments. This role requires a strategic leader with strong business acumen, deep analytical expertise, and a customer-first mindset.You will translate complex data, insights, and macroeconomic trends into actional insights, driving innovative and performance-driven marketing. We need someone who thrives in ambiguity, challenges the status quo, and delivers measurable business impact through creative and strategic execution.
This is a high-impact role for a challenger ready to make a difference.
What will you do?- Develop and execute a full-funnel marketing strategy – from brand-consideration building to performance-driven acquisition and retention – aligned with business goals and customer insights.
- Shape the positioning, messaging, and go-to-market strategies to differentiate our offerings in a competitive landscape.
- Deeply understand the newcomer and international-minded customer segment – their behaviours, motivations, and unique financial needs.
- Leverage both qualitative and quantitative insights to inform marketing strategies and customer experiences/journey.
- Collaborate closely with cross-functional partners to unpack customer insights and market data, translating complex findings into actionable marketing strategies
- Develop a deep understanding of customer pain points and decision-making journeys to shape tailored and effective marketing campaigns
- Connect the dots between global market trends and customer behaviors to craft relevant, adaptive marketing strategies
- Lead the development of annual Marketing plan to deliver aggressive business growth for the total Newcomer & International portfolio
What do you need to succeed?
Must-have- Undergraduate degree required with experience in a strategy consulting firm, or MBA preferred
- 10+ years of marketing experience
- Previous experience working in an agency is preferred – with a deep understanding of how to develop creative strategies and manage agency relationships
- Ability to remain focused and flexible during a time of rapid transformational change
- Ability to work in a creative, team-focused and fast-paced environment
- Broad industry experience – a track record of working across multiple brands and sectors (not limited to financial services) to bring diverse perspectives and innovative approaches
- Experience working with global brands and/or international markets – with a deep understanding of how to adapt strategies across different regions and customer segments.
- Experience working with emerging market trends and evolving customer behaviours
- Experience in multicultural or international marketing.
- Excellent planning, project-management, time-management & implementation skills with proven experience in delivering measurable results
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Brand Management, Brand Marketing, Business Oriented, Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
TORONTO
Country:
Canada
Work hours/week:
- 5
Employment Type:
Full time
Platform:
HUMAN RESOURCES & BMCC
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-03-14
Application Deadline:
2025-03-25
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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