Sales Director (Canada) - Media & Advertising - Ottawa

apartmentMichael Page placeOttawa calendar_month 

About Our Client

Our client is global provider of travel media and advertising solutions, offering a full spectrum of digital and traditional advertising platforms. As they expand their footprint across Canada, they are seeking a highly motivated and strategic Sales Director to drive business development and establish strong, long-term partnerships.

Job Description

Business Development & Market Expansion:

  • Identify and target new business opportunities, including prospective clients.
  • Develop and execute a strategic business development plan that aligns with company goals and targets high-value clients.
  • Research and analyze the Canadian market to understand emerging trends, new industries, and areas with growth potential for media and advertising.
  • Build a strong pipeline of new business by prospecting and engaging with C-suite executives, senior marketers, and key decision-makers.

Client Relationship Building & Strategic Partnerships:

  • Cultivate long-term relationships with new clients, ensuring a deep understanding of their business needs and marketing objectives.
  • Develop tailored media and advertising proposals that provide creative, impactful solutions to clients.
  • Position the company as a trusted partner and strategic advisor by delivering valuable insights and demonstrating industry expertise.
  • Negotiate contracts and manage the sales process to close high-value deals.

Sales Strategy & Execution:

  • Lead and manage the business development process from lead generation to deal closure, ensuring efficient and effective sales cycles.
  • Monitor and assess the competitive landscape to identify areas of opportunity and potential threats, adapting strategies as necessary.
  • Collaborate with internal teams, including creative, and product development, to align on strategies and deliverables.
  • Drive growth through new client acquisition while identifying cross-sell and upsell opportunities within existing accounts.

Sales Performance & Reporting:

  • Set and achieve ambitious sales targets and KPIs in alignment with the company's growth objectives.
  • Provide regular reports to senior management on business development progress, pipeline health, and sales forecasts.
  • Continuously evaluate and refine business development strategies to optimize performance and meet/exceed sales goals.
MPI does not discriminate on the basis of race, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, or based on an individual's status in any group or class otherwise protected under applicable human rights legislation.

MPI encourages applications from minorities, women, the disabled and all other qualified applicants

The Successful Applicant

Bachelor's degree in Business, Marketing, Communications, or related field. MBA is a plus.
5+ years of experience in business development, sales, or account management, with at least 3 years focused on selling media and advertising solutions.

Proven track record of generating new business, negotiating contracts, and establishing long-term client relationships.

Strong understanding of the Canadian digital media and advertising landscape
Self-starter with a strategic mindset and the ability to work autonomously while driving results.

Ability to speak Spanish would be an asset.

What's on Offer

An opportunity to play a pivotal role in the Canadian business

Flexibility to work remotely in Ontario

Competitive compensation

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