Senior Manager, Communications, Personal Banking - Toronto

apartmentRoyal Bank of Canada placeToronto calendar_month 

Job Summary

Job Description

What is the opportunity?

The Senior Manager, Communications, Personal Banking will develop and execute external and internal communications strategies that support the business objectives of the Personal Financing Products, Cards & Loyalty, Customer Engagement & Data, and Payments & Innovation teams.

Reporting to the Senior Director, Communications, Personal Banking, the successful candidate for this role will work closely with leaders across the Personal Banking communications team to deliver innovative communications strategies to enhance RBC’s brand.

What will you do?
  • Develop and execute external communications strategies for the Personal Financing Products, Cards & Loyalty, Customer Engagement & Data, and Payments & Innovation teams, ensuring consistent messaging and effective management of reputational risks.
  • Develop messaging and provide coaching for media interviews and speaking opportunities.
  • Collaborate closely with communication directors across Personal Banking to execute communications strategies.
  • Work closely with PR agencies on the delivery of external PR campaigns.
  • Execute internal communications strategies for the above businesses, including internal storytelling and employee engagement initiatives to raise awareness of these teams and leaders, and their work across Personal Banking.
  • Provide support for communications measurement including media monitoring and reporting.
What do you need to succeed?
  • Undergraduate degree/post-graduate certificate or equivalent in communications, public relations, journalism, English or related field
  • 7+ years of communications experience, with a focus on proactive media relations.
  • Ability to meet consistently high standards of quality while handling a variety of projects and deadlines simultaneously.
  • Strategic thinker with excellent interpersonal skills to work across functions and businesses.
  • Outstanding written and verbal communications skills
  • Strong knowledge of communications and social media principles and best practices
  • Deadline-driven and results-oriented, strong project management knowledge and time management capabilities

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • Leaders who support your development through coaching and managing opportunities
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • Opportunities to do challenging work

Job Skills

Communication, Detail-Oriented, External Communication, Internal Communications, Media Relations, Multi-Level Communication, News Media, Organizational Communications, Professional Presentation, Public Relations (PR)

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

  1. 5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-03-11

Application Deadline:

2025-03-22

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.

We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.

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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

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