Chief Marketing Officer
Job Summary
Job Description
About RBCx
RBCx pursues big, bold ideas and leverages RBC’s extensive experience, networks, and capital to help shape what’s next. Our four pillars – Banking, Capital, Platform, and Ventures – combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation.Our people are our most valuable assets, so we invest deeply in ensuring RBCx isn’t just a place to work but a place to belong.
About Mydoh
Mydoh is a money management app for youth 6 - 17. Mydoh helps youth make informed decisions, and gain real-life money experience while giving parents transparency and oversight. Our digital platform enables youth to practice earning, saving and spending money, creating an opportunity for conversations between youth and parents on the principles of financial literacy.Since our launch in 2021, more than 240,000 Canadian parents and children have built better money habits with Mydoh. As an organization we’re looking for trailblazers and innovators who want to help the next generation of Canadians build a strong financial foundation.
If that’s you, we can’t wait to connect.
What is the opportunity?
Mydoh is looking to hire a Chief Marketing Officer, who will be accountable for developing and implementing a comprehensive and ambitious strategy aimed at driving both business scale and brand growth for Mydoh. This critical Mydoh Senior Leadership team member will work cross-functionally to analyze market trends, understand consumer behavior, and assess competition, to shape innovative initiatives.As Head of Marketing, you will be directly responsible for informing a product roadmap from a marketing perspective, and deploying resources to support a broad and ambitious growth strategy. You will head a team that manages performance marketers, content marketers, and product marketers.
WHAT WILL YOU DO?- Strategic Leadership: Develop and execute a comprehensive marketing & growth strategy that drives business outcomes, utilizing insights into market trends, consumer behavior, and competition.
- Executive Team Collaboration: Serve as a key member of the executive team, contributing to the overall direction and strategy of the organization.
- Team Leadership: Lead and motivate a team responsible for driving growth initiatives, fostering a culture of innovation, collaboration, and accountability.
- Product Marketing: Collaborate in the creation and development of new products and services that meet customer needs, promote market differentiation, and contribute to sustainable growth.
- Customer Acquisition & Retention: Focus on acquiring new customers while maintaining and improving relationships with existing ones through personalized experiences, loyalty programs, and customer engagement initiatives.
- Brand Awareness and Consideration: Grow the Mydoh brand and, if needed, optimize current or develop new brand strategies
- Data-Driven Decision Making: Utilize data analytics to inform strategic decisions, optimize resource allocation, and prioritize growth initiatives.
WHAT DO YOU NEED TO SUCCEED?
Must have- A minimum of 10 years of experience in marketing, with at least 3 years in leadership roles, preferably in tech or startup environments.
- Proven experience in executing high-impact digital marketing campaigns, SEO, SEM, and content marketing. A track record of driving significant user engagement and customer acquisition online.
- Demonstrable experience in digital product marketing, specifically collaborating with technical teams to reach marketing objectives.
- Strong leadership skills with the ability to inspire and motivate a diverse team. Experience in building and nurturing teams, fostering a culture of innovation and excellence.
- Exceptional communication skills, with the ability to articulate vision and strategy effectively to both internal teams and external partners.
- Strong analytical and strategic thinking skills, with an ability to translate data into actionable insights.
- Experience in large, matrixed organizations.
- Experience in fintechs or startups leading digital banking, payments, and/or financial product development.
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
- Leaders who support your development through coaching and managing opportunities.
- Ability to make a difference and lasting impact.
- Work in a dynamic, collaborative, progressive, and high-performing team.
- A world-class training program in financial services.
- Flexible work/life balance options.
- Opportunities to do challenging work.
#RBCx
#MyDoh
#LI-SP
Job Skills
Brand Management, Brand Marketing, Business Oriented, Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services
Additional Job Details
Address:
20 KING ST W:TORONTO
City:
TORONTO
Country:
Canada
Work hours/week:
- 5
Employment Type:
Full time
Platform:
PERSONAL & COMMERCIAL BANKING
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-03-21
Application Deadline:
2025-03-28
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities.RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.