Senior Manager, Brand

ABOUT CMiC

With customers throughout North America, CMiC serves one-quarter of ENR’s Top 200 Contractors and hundreds of small and mid-sized construction firms, from general and specialty contractors to heavy/highway and project owners. For more information, please visit www.cmicglobal.com.

ROLE OVERVIEW

We are seeking an experienced Senior Manager, Brand to lead our brand strategy and execution across all channels. This role will drive brand awareness, thought leadership, and market positioning for our B2B software solutions while building and managing relationships with key stakeholders, analysts, and media partners.

You will enjoy a competitive salary and benefits package, executive mentorship and a collaborative work environment with a focus on excellence, growth and fun.

Reports to: Head of Marketing

KEY RESPONSIBILITIES & DELIVERABLES

• Develop and execute comprehensive brand strategies that differentiate our software solutions in competitive B2B markets
• Define and maintain brand voice, messaging frameworks, and positioning across all touchpoints
• Lead brand evolution initiatives and ensure consistent brand expression across all channels and materials
• Collaborate with product marketing to align brand messaging with go-to-market strategies

• Build and maintain relationships with industry media, journalists, and key publications
• Develop PR strategies that generate earned media coverage and establish thought leadership
• Create and manage crisis communication protocols and reputation management initiatives
• Draft press releases, media kits, and executive communications for major announcements

• Manage relationships with key industry analysts (Gartner, Forrester, IDC, etc.)
• Coordinate analyst briefings, inquiries, and research participation
• Develop strategies to improve analyst perception and market positioning
• Track and report on analyst coverage and competitive landscape insights

• Oversee social media strategy and content calendar across LinkedIn, Twitter, and industry-specific platforms
• Collaborate with marketing teams to optimize website performance, user experience, and conversion rates
• Implement SEO best practices and content optimization strategies to improve organic search visibility
• Monitor brand sentiment and online reputation across digital channels

• Develop executive thought leadership programs including speaking opportunities, bylined articles, and industry participation
• Create compelling brand narratives and storytelling frameworks for various audiences
• Collaborate with content teams to ensure brand consistency across all marketing materials
• Manage brand guidelines and ensure compliance across all departments

• Establish and track KPIs for brand awareness, share of voice, and sentiment metrics
• Analyze website traffic, engagement metrics, and conversion data to optimize brand performance
• Prepare regular reports on brand health, competitive positioning, and market perception
• Use data-driven insights to refine brand strategies and tactics

• 10+ years of experience in brand management, with significant B2B software or technology industry experience
• Proven track record in public relations, analyst relations, and media relationship management
• Strong background in digital marketing, social media management, and SEO optimization
• Experience with brand measurement, analytics tools, and performance tracking
• Excellent written and verbal communication skills with ability to craft compelling narratives
• Bachelor's degree in Marketing, Communications, Public Relations, or related field
• Experience managing cross-functional teams and external agency relationships

Preferred Qualifications:

• MBA or advanced degree in relevant field
• Previous experience with enterprise software, SaaS, or B2B technology companies
• Established relationships with industry analysts and trade publications
• Experience with marketing automation platforms and CRM systems
• Knowledge of content management systems and web analytics tools
• Track record of successful brand repositioning or rebranding initiatives

What We Offer:

• Competitive salary and equity package
• Comprehensive benefits including health, dental, and vision insurance
• Professional development opportunities and conference attendance
• Flexible work arrangements and collaborative team environment
• Opportunity to shape brand strategy at a growing technology company

This role reports to the Head of Marketing and collaborates closely with Product Marketing, Demand Generation, and Sales teams to ensure brand alignment across all customer-facing initiatives.

• Competitive benefits Package (including Health & Dental benefits)
• Paid vacation and personal days
• Townhall meetings where all employees are encouraged to participate in open discussions
• Located on York University’s campus, easily accessible by transit (TTC, GO, etc.), walking distance to shopping and restaurants
• Outdoor lunch space, including picnic tables
• An active Social Events Committee (past events include annual seasonal parties, pool and bowling tournaments, karaoke nights, Game nights, BBQs, and more)
• Health and Wellness focus including virtual yoga classes and wellness webinars
• RRSP Matching Program after 2 years of employment
• Experience in a rapidly growing, socially responsible corporation

If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.