Digital Marketing Specialist
Robert Half Toronto
Are you a tech-savvy professional with expertise in digital marketing and CRO strategies? We are seeking a Digital Marketing Specialist to join our client’s team and help them optimize their digital marketing efforts across multiple platforms.
As a Digital Marketing Specialist, you'll be tasked with driving CRO initiatives in an effort to increase conversion rates. Your expertise in handling webpage content on our CMS platform (Dato), operating our live chat platform (Drift), and managing Google Tag Manager and Google Analytics 4 dashboards will be put to full use.Your ability to interpret data and provide actionable insights is crucial in this role.
Key Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, preferably with a strong focus on CRO strategies.
- Experience in content management, analytics and SEO support.
- Proficiency in CMS platforms (Dato is preferred).
- Proficiency in Google Tag Manager, Google Analytics 4, and Drift.
- Strong understanding of CRO methodologies and content management.
- Excellent project management and communication skills.
- Comfortable working in a fast-paced, collaborative environment.
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