Marketing manager

Overview

Languages

English

• College/CEGEP

Experience

1 year to less than 2 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Responsibilities

• Analyze market research data to improve business decisions or activities
• Develop communication strategies
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Oversee the preparation of written material for website content
• Hire, train, direct and motivate staff
• Plan and control budget and expenditures
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Initiate and maintain contact with the media
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support