Digital Marketing Specialist
Having recognized the advantages of remote work, such as improved employee morale, increased productivity, and positive impacts on both employee wellbeing and the environment, we are proud to be a digital-first company. Our digital-first work environment, combined with our conveniently located offices and collaborative workspaces, provides our team with the freedom and flexibility to work in the most productive way for them.
About us
Tecsys is a fast-growing innovator offering supply chain solutions to industry leading healthcare systems, hospitals, and pharmacy businesses to distributors, retailers, and 3PLs. We work with industry leaders to transform their supply chains through technology.If you thrive on tackling interesting challenges with continuous learning opportunities, then Tecsys could be a good fit for you!
Requirements
Job Description
We are seeking an experienced and strategic-minded Digital Marketing Specialist to join our global demand generation team. In this role, you will play a key part in shaping and executing Tecsys’ digital demand generation programs. You will be responsible for managing global digital assets, coordinating paid media campaigns in partnership with external agencies, and contributing to SEO strategy and execution.The ideal candidate brings deep digital marketing expertise, a strong analytical mindset, and excels in cross-functional collaboration to drive measurable business outcomes.
Primary Responsibilities- Web & Digital Platform Management
- Manage global web content publishing workflows, ensuring detail, brand consistency, and localization best practices.
- Lead ongoing website enhancements, including AI-powered tools, chat integrations, new modules, and backend scalability.
- Support web layout design, UI/UX testing, and functionality optimization.
- Coordinate cross-functional web projects and provide light graphic editing support as needed.
- Assist in implementing SEO strategies including on-page optimization (keywords, URLs, UTMs, meta tags), off-page initiatives (link building, backlinks), and content enhancements (blogs, landing pages, pillar content).
- Conduct keyword research and competitive analysis to identify and prioritize organic growth opportunities.
- Contribute to SEO reporting and ongoing strategy refinement.
- Oversee and support the execution of paid media campaigns in collaboration with agency partners and internal teams.
- Support the implementation and performance optimization of Account-Based Marketing (ABM) strategies and platforms.
- Monitor campaign KPIs and performance data to inform continuous improvements and maximize ROI.
- Contribute to the development and optimization of landing pages and digital assets for lead generation.
- Partner with campaign, event, and partner marketing teams to support integrated, multi-channel demand generation initiatives.
- Use platform and internal analytics tools to monitor campaign effectiveness and digital performance.
- Analyze monthly KPIs and performance trends and deliver insights and recommendations to marketing leadership.
- Minimum 5 years of experience in digital marketing or demand generation, preferably in a B2B or SaaS environment.
- Hands-on experience with HubSpot CMS/CRM or similar marketing automation platforms.
- Experience with ABM platforms (e.g., ZoomInfo, Demandbase, 6sense, Terminus) and managing paid media campaigns (search, display, social).
- Strong understanding of core digital marketing disciplines: paid media, SEO, website management, analytics, database management, and reporting.
- Excellent organizational skills with the ability to manage multiple projects and deadlines effectively.
- Proficiency in Excel (pivot tables, lookups, reporting); comfortable working with campaign data.
- Strong written and verbal communication skills, with the ability to collaborate effectively across teams.
Benefits
We understand that experience comes in many forms and that careers are not always linear. If you don't meet every requirement in this posting, we still encourage you to apply.
At Tecsys, we are committed to fostering a diverse and inclusive workplace where all employees feel valued, respected, and empowered. We believe that diversity drives innovation and strengthens our ability to deliver exceptional solutions. We welcome and encourage applicants from all backgrounds, experiences, and perspectives to join our team.
Tecsys is an equal opportunity employer. Accommodation is available for applicants selected for an interview.
NB: If you are applying to this position, you must be a Canadian Citizen or a Permanent Resident of Canada.