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Optimization Coordinator

Edmonton | careers-ama.icims.com |
AMA:

A DIGITAL house IS YOUR domain.

Posted: 2024-04-16
Closing: 2024-04-23
Location: Edmonton South (Hybrid)

To you, research, testing and analysis of website traffic, consumer behavior, and general business metrics isn’t work — it’s what makes you tick! You’re a research machine and you thrive on making meaningful recommendations to address relevant business challenges.
Your game — there is no research project too big or small.

WHAT MOVES YOU
 •  You love to share thoughts and ideas – after all, two heads are better than one.
 •  You're creative and resourceful and enjoy working with data to measure and analyze online consumer behavior, capturing insights others might not see.
 •  You’re definitely a “go-to” type of person. You’re an excellent problem solver and you know how to get things done!
 •  You 'get' what it means to be part of the team.
 •  You manage your time as expertly as you manage your projects. Prioritizing, planning and organizing are part of your DNA.
 •  You enjoy talking about marketing tactics, advertising and search engine optimization.
 •  You're 'web-savvy' and current on Internet trends, tools and technologies.
 •  You embrace the idea of continuous learning and personal growth.

WHAT YOU’LL DO
 •  You will report to the Team Lead, Digital Performance and Optimization.
 •  Create and manage properties in AMA’s web analytics and product analytics tools.
 •  Implement and monitor tagging of all our online properties.
 •  Maintain tag schemas for current projects and prepare them for implementation on new projects.
 •  Implement, test, validate, monitor, triage, and debug conversion tracking for various platforms.
 •  Perform heuristic analysis on session recordings and heatmaps and generate observations and insights.
 •  Monitor performance trends with marketers and channel specialists.
 •  Interpret data from a variety of sources including Google Analytics and Heap.
 •  Develop reporting in Google Data Studio and PowerBI that provides meaningful visibility across all tactical online marketing activities and ties them to real results.
 •  Assemble, organize, interpret, and communicate findings with both technical and non-technical stakeholders.
 •  Liaison with numerous stakeholders to ensure their data and tagging needs are being served.
 •  Effectively communicate with Channel Services, Association Marketing, Travel Marketing, Insurance Marketing, BI Digital Products and Development teams.
 •  Implement campaign tracking to attribute traffic from PPC, SEO, Email, and other marketing initiatives.
 •  Facilitate the engagement and support of business units around business requirements for digital analytics and online marketing - after all, it's all about creating the best end user experience!
 •  Keep up to date on AMA products, services, and membership policies and procedures and ensure work adheres to all applicable internal and external standards.

WHAT YOU’VE DONE
 •  You have a university degree or post-secondary diploma in a related field such as Business Administration, Marketing, Communications, Computer Science or related experience.
 •  You have a minimum of 2 years applied and progressive experience in Google Analytics and other web analytics software.
 •  You have experience with basic web technology and have experience in building and analyzing web analytics reports.
 •  You also really know your way around advanced functions of Excel and Google Sheets, such as pivot tables and functions.

Note: Internal candidate is being considered.