Sr. Digital Marketing Specialist

About Our Client

Our client is a leading EdTech solution provider for international secondary schools and partner with nearly 100 K-12 institutions across 15+ countries.

Job Description

• Create and manage multi-format marketing content (social, email, web, campaigns, assets).
• Maintain content calendar aligned to campaigns, business goals, and global audiences (B2B & B2C).
• Ensure brand consistency, quality, and messaging across all content.

• Manage B2B social channels (LinkedIn, Facebook, Instagram) end-to-end.
• Develop campaign-driven content and monitor performance, reporting insights.

• Build and execute email campaigns and nurture programs in HubSpot.
• Manage segmentation, campaign coordination, and performance tracking.
• Ensure consistent brand execution across all outbound communications.

• Maintain website content, landing pages, and campaign assets.
• Implement SEO/AEO updates with agency partners.
• Track and report on website performance and maintain page inventory.

• Act as the main point of contact for agencies; manage briefs, timelines, and QA.
• Monitor campaign performance and ensure follow-through on deliverables.
• Consolidate reporting into actionable insights for leadership.

MPI encourages applications from minorities, women, the disabled and all other qualified applicants

• 5+ years of hands-on experience in digital marketing, content marketing
• Experience working in the education sector
• EdTech, K-12, higher education, international education, or education services
• is strongly preferred.
• Proficiency with HubSpot
• Experienced with Canva or Adobe Creative Suite.
• Exposure to paid media platforms (Google Ads, Meta, LinkedIn Campaign Manager) at a coordination or QA level.
• Experienced working with external agencies or vendors.

• Competitive base salary ranging from $80000 to $90000 CAD, with additional benefits
• Collaborative and supportive work environment.
• Opportunities for professional growth and development.
• Job Location: Markham (2 days in office. 3 days remote)