Social Media Specialist

You’ll also manage influencer partnerships, track campaign performance, and continuously optimize our approach to stay ahead of trends.

• Develop and execute a social media strategy aligned with our corporate, foodservice, and retail goals.
• Create tailored campaigns for different audience segments to drive awareness, traffic, and engagement.

• Collaborate with internal teams to produce high-quality content—posts, graphics, videos, and stories—that reflect our brand voice and visual identity.
• Maintain a content calendar and ensure a consistent cadence across all channels.

• Actively engage with our community by responding to comments, questions, and messages in a timely and authentic manner.
• Foster brand advocacy by encouraging user-generated content and conversations.

• Identify and manage relationships with influencers, creators, and brand partners.
• Oversee outreach, contracts, content approvals, and performance tracking.

• Launch, manage and boost both organic and paid social campaigns.
• Set up, monitor performance using tools like Sprout Social, Hootsuite, Meta Business Suite, etc.
• Analyze metrics and generate regular performance reports with actionable insights to refine strategy and improve roi
• Provide regular reporting and insights to optimize strategies.

• Stay on top of social media trends, platform updates, and emerging content styles.
• Leverage insights to keep our content fresh, relevant, and innovative.

Continuous Improvement:

• Identifying areas for improvement and driving initiatives to enhance the quality and effectiveness of workplace technologies.

Requirements

• Bachelor’s degree in marketing, Communications, or a related field.
• 5+ years of experience in social media marketing, ideally in a B2B and B2C in a product-focused environment.
• Strong portfolio of successful campaigns and community engagement strategies.
• Proficiency in social media management and analytics tools.
• Excellent writing and communication skills, with a sharp eye for branding and tone.
• Experience managing influencer campaigns and working with creative teams.
• Familiarity with paid media and budget optimization.

Skills & Knowledge:

• Experience in foodservice, retail, or packaging industries.
• Knowledge of sustainability trends and eco-conscious branding.
• Excellent verbal and written abilities
• Ability to converse clearly and fluently
• Customer service and team oriented
• Strong problem solving and analytical skills
• Strong organization skills
• Ability to remain calm under pressure
• Highly self-motivated, self-directed, and attentive to detail
• Ability to analyze, understand, and effectively communicate to end users and management
• Ability to learn, understand, and apply new technologies

• Extended Dental, Health and Vision coverage
• RRSP match
• Bonus potential in addition to base pay
• Free on-site parking