Senior Email Marketing Specialist (6-Month Contract role)

Overview:

You’ll lead the charge in evaluating email performance metrics, translating them into actionable insights that directly impact our marketing strategies.

In this role, you’ll manage paid media campaigns, including programmatic ads, collaborating with external partners to ensure creative assets align with our marketing goals. Working closely with design teams, you’ll ensure all creative elements meet campaign requirements, while providing feedback to copywriters to craft compelling, performance-driven email content.

Leading email marketing meetings for each brand, you’ll keep all teams aligned and ensure timely execution of strategies, and present data findings on weekly performance. Your contributions will play a key role in driving customer engagement, retention, and revenue growth, making you an integral part of our marketing success.

Responsibilities:

• Email & Campaign Management:

• Data & Performance Analysis:

• Oversee list segmentation, hygiene, and monitoring growth on a weekly basis.
• A/B Testing & Optimization:

• Email Copy & Content Creation:

• Paid Media & Reporting:

• Email Calendar Management:

• Collaboration & Post-Campaign Analysis:

• Innovation & Industry Trends:

Stay updated on email marketing best practices and industry trends. Provide recommendations for continuous improvement and innovation in email strategies.

Qualifications:

• 5+ years of experience in direct-to-consumer email marketing, with a strong understanding of email metrics and A/B testing.
• Proficiency in HTML, CSS, and email design best practices.
• Experience with CRM platforms and workflow management.
• Strong experience in list segmentation, email reporting, and data tools (Google Analytics, etc.).
• Experience in working with paid media (programmatic ads, paid search, etc.) and understanding of how to integrate across marketing channels.
• Strong written and verbal communication skills with the ability to write strong email copy and provide clear feedback to copywriters.
• Ability to manage multiple deadlines and tasks efficiently in a fast-paced environment.
• Demonstrated experience in tracking ROI and using data to continuously improve campaigns.
• Ability to work with teams across social media, web, SEO, and triggered email for integrated campaigns.
• Experience in email strategy development, customer segmentation, and using customer data to drive engagement.

About Us:

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count⁷. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 183 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
• E-commerce Platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

Brands: High Tide’s industry-leading and consumer-facing brand roster includes Queen of Bud™, Cabana Cannabis Co™, Daily High Club™, Vodka Glass™, Puff Puff Pass™, Dopezilla™, Atomik™, Hue™, Evolution™ and more.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name.

High Tide was also ranked number one in the retail category on the Financial Times list of Americas’ Fastest Growing Companies for 2024.

To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don’t miss the High Tide profile pages on SEDAR+ and EDGAR.