Toronto - Marketing coordinator

apartmentMackenzie Finance placeToronto calendar_month 

Overview

Languages

English

Education
  • College/CEGEP

Experience

1 year to less than 2 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Work setting
  • Insurance company

Responsibilities

Tasks
  • Develop all kinds of events for publicity, fundraising and information purposes
  • Develop communication strategies
  • Develop policies
  • Evaluate communication strategies and programs
  • Implement communication strategies and programs
  • Oversee the preparation of public written material
  • Prepare written material such as reports, briefs, website content
  • Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
  • Publicize activities, workshops, meetings and other events for fundraising or information purposes
  • Write speeches, presentations and press releases
  • Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Prepare reports, research papers, educational texts or articles
  • Act as spokesperson for an organization
  • Advise clients on advertising or sales promotion strategies
  • Answer written and oral inquiries
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Co-ordinate special publicity events and promotions
  • Conduct public opinion and attitude surveys
  • Gather, research and prepare communications material
  • Initiate and maintain contact with the media
  • Prepare and/or deliver educational, publicity and information programs, materials and sessions
  • Conduct analytical marketing studies
  • Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
  • Design market research questionnaires
  • Develop portfolio of marketing materials
  • Evaluate customer service and store environments
  • Design, conduct and analyze quantitative and qualitative research projects
  • Conduct online marketing, E-commerce and Website promotions
  • Develop marketing strategies
  • Deliver presentations at conferences, workshops or symposia
  • Maintain and manage digital database
  • Write and edit press releases, newsletter and communications materials
  • Consult with clients after sale to provide ongoing support

Experience and specialization

Computer and technology knowledge
  • MS Office

Additional information

Work conditions and physical capabilities
  • Work under pressure
  • Attention to detail
Personal suitability
  • Client focus
  • Efficient interpersonal skills
  • Excellent oral communication
  • Excellent written communication
  • Initiative
  • Organized
  • Team player
  • Integrity
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