[ref. e80752116] Toronto - Senior Manager, Content Strategy and Development
Job Summary
Job Description
What is the opportunity?
Reporting to the Director, Communications Centre of Excellence, Personal Banking and Commercial Banking (PB&CB), the Senior Manager will play an important role in engaging, informing and inspiring PB&CB employees. As part of a team of specialists, they will be responsible for managing a cross-platform editorial calendar, producing stories about how employees are delivering on business strategies, and amplifying enterprise initiatives.With expert-level writing skills and a keen eye for compelling narratives, they will help bring RBC’s Purpose and Values to life and build the connections that strengthen our culture and our ability to win as One RBC.
What will you do?- Develop an editorial calendar and internal content strategy that incorporates both business-specific and enterprise priorities.
- Proactively seek out and deliver impactful storytelling that articulates how employees live RBC’s Purpose and work collaboratively to deliver exceptional client experiences.
- Write and produce content for a variety of internal platforms and channels (intranet, emails, newsletters, podcasts, etc.).
- Establish guidelines and best practices around content development and employee engagement
- Collaborate closely with colleagues across business segments and functions and contribute to the success of RBC Brand, Marketing, Communications & Citizenship’s overarching goals, including instilling a strong One RBC culture.
What do you need to succeed?
Must-have- Excellent communications skills – writing, editing, copywriting, as well as verbal and interpersonal with a strong attention to detail
- Well-honed ability to connect the dots and distill complex information into compelling narratives and collaborate fluidly with colleagues and partners to tell impactful stories
- 7+ years of communications experience with a proven track record for building trusted relationships with colleagues and business leaders based on sound knowledge of the organization and its track record of delivering exceptional client experiences and succeeding in the marketplace.
- Strong project management and time management capabilities with an ability to prioritize and embrace change
- Strong knowledge of internal communications channels and emerging trends and best practices
- Undergraduate degree/post-graduate certificate or equivalent in communications, public relations, journalism, English or related field
- Change communications knowledge or experience
- Social and digital media savvy, and a keen interest in financial services
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits and competitive compensation
- Leaders who support your development through coaching and managing opportunities
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
Communication, Content Development, Content Strategy, Decision Making, Editing English, Industry Knowledge, Internal Communications, Interpersonal Relationships, Knowledge Organization, Long Term Planning, Multi-Level Communication, Oral Communications, Organizational Communications, Storytelling, Time Management, Writing
Additional Job Details
Address:
RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:
TORONTO
Country:
Canada
Work hours/week:
- 5
Employment Type:
Full time
Platform:
HUMAN RESOURCES & BMCC
Job Type:
Regular
Pay Type:
Salaried
Posted Date:
2025-03-07
Application Deadline:
2025-03-22
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.