Marketing Analytics & Automation Consultant - Robert Half
Robert Half Vancouver
Our Vancouver based client is looking for a Senior Marketing Data & Automation Consultant on a part-time contract (10 hours per week) to help streamline marketing analytics, automate manual processes, and optimize lead tracking. This is a high-impact consulting role where you will work closely with leadership to implement automation, improve data visibility, and enhance conversion tracking.
Responsibilities:
- Develop systems to track customer journeys from website visits to bookings and payments across 35+ internal websites.
- Analyze and optimize the full customer journey using multi-touch attribution models to identify lead sources and conversion paths.
- Optimize Google Analytics (GA4), Google Tag Manager, and SEO to improve data-driven decision-making.
- Automate negative keyword updates in Google Ads to enhance ad performance.
- Centralize marketing data and push insights to different business areas using BI tools such as Power BI, Looker, or Tableau.
- Implement best practices for cookie tracking, attribution modeling, and event tracking.
- Advise stakeholders on data-driven marketing strategies to improve ROI and conversion rates.
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Overview
Languages
English
Education
• Secondary (high) school graduation certificate
Experience
2 years to less than 3 years
On site
Work must be completed at the physical location. There is no option to work remotely.
Work setting
Fraser Health AuthorityVancouver
Vancouver and the Fraser Valley in British Columbia, Canada, on the traditional, ancestral and unceded lands of the Coast Salish and Nlaka’pamux Nations and is home to 32 First Nations within the Fraser Salish region. People - those we care...